Collection, access and use of farm data should be granted only with the affirmative and explicit consent of the farmer. Via a contractual arrangement the collection, access, storage and use of agricultural data can be occurred only with the explicit informed permission of the data originator. Consent must be freely given, specific, informed and unambiguous. In order to obtain freely given consent, it must be given on a voluntary basis. The element “free” implies a real choice by the farmer. Any element of inappropriate pressure or influence which could affect the outcome of that choice renders the consent invalid. For consent to be informed and specific, the farmer must at least be notified about the provider’s identity, what kind of data will be processed, how it will be used, to whom it will be disclosed and the purpose of the processing. The farmer must also be informed about his or her right to withdraw consent anytime.
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