Agribusiness TV

Agribusiness TV is a web TV which aims at using videos as a promotion tool to (re)valorise agriculture and make the sector more attractive to youth by showcasing success stories of young agricultural entrepreneurs and their Africa. As a start, the project is covering four countries, namely Benin, Burkina Faso, Cameroon and Cote d’Ivoire. It is planned that more countries will be covered in the coming months. Agribusiness TV is an initiative by MEDIAPROD, an agency specialised in communication for agricultural and rural development based in Burkina Faso, and is supported by the Technical Centre for Agricultural and Rural Cooperation (CTA), in the framework of its ARDYIS project.